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Transforms your ad server data into business intelligence.
ADTECH Analytics goes beyond the flat results of a single online campaign giving you more time to define what works for your company. It gives you a comprehensive overview of all campaigns, placements and banner size performance at the touch of a button. Individual campaign parameters can be linked together and related to sales trends. ADTECH Analytics correlates ad server data of the last 24 months and gives you a clear and concise representation within 2 to 3 seconds.
ADTECH Analytics benefits:
- Comprehensive analysis of your ad server data with immediate access to all relevant campaign information in a single application.
- Automatic daily updates down to the placement level.
- Gives you the ability to link and re-link relevant numbers together on various levels and see the results on one screen.
- Different time periods can be compared easily.
- Provides useful tools for better decision-making (Dashboard, Campaign and Website Analytics, Comparison Periods).
- Simulations and forecasts: Analytics allows you to look at different scenarios based on the level of clicks, impressions, CPM or CPC.
- Bookmark desired settings; export, print or display data in both graphical and tabular formats.
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